# Bob Ralian

> Finding your audience in the AI era.

## Pages

- [AI is now the curator](https://notes.bob.blog/r/d09e668/ai-is-now-the-curator): Finding your audience in the AI era means doing two jobs: get noticed by AI, then earn the relationship yourself.
- [You can only optimize what you measure](https://notes.bob.blog/r/3e8c63b/you-can-only-optimize-what-you-measure): AI bots don't run JavaScript, so most analytics never see them. Count them at the edge, then find out which pages they're skipping.
- [Most of your AI referrals are hiding in Direct](https://notes.bob.blog/r/57d2a6f/most-ai-referrals-are-hiding-in-direct): Analytics only spots an AI referral when the link carries a tag or the browser passes a referrer. The apps mostly do neither. Everything else lands in Direct.
- [AI can send someone once](https://notes.bob.blog/r/86a9d90/ai-can-send-someone-once): Getting noticed by AI gets someone to your site once. Bringing them back is your job. A report built around that.