AI can send someone once
Getting noticed by AI gets someone to your site once. The thing AI can't do for you is bring them back. That part is yours.
Every marketer knows the conversion doesn't happen on the first visit. That's why you spend on retargeting. Repeat visits are the conversion before the conversion, and that makes them something you need to optimize for.
The Staircase Report
Nobody in your organization really cares whether pageviews went up or down last month. What they care about is whether someone is deepening their relationship with you. Are they coming back, or are they drifting away?
We built a report to answer that question. We call it the Staircase Report. It sorts your audience into three steps: first-time visitors, returning visitors, and brand lovers. You define what those mean for your business. Then it watches the transitions. Who moved up a step this month, who fell off, and what those people have in common.
It doesn't lead with charts. It leads with what to do. These landing pages move people up. This channel brings people who never come back. These people were brand lovers last month and have gone quiet.
If you pass an ID through your campaign links, the report can tell you which known people climbed a step after the campaign, and which ones are about to fall off. So it doesn't just tell you there's a problem, it hands you the list for the re-engagement campaign. We're running our own campaigns through it right now.
How it runs
This runs on the raw event stream behind your analytics. It's a plugin that works in whatever AI your team already uses: Claude, ChatGPT, Codex. And it's open source, so if you're a brand and "loyal" means something different to you than it does to a newsroom, you change the definition and rerun it.
Two jobs
Get noticed by the thing that's curating attention now, which means measure the bots, then fix what they're skipping. And once someone shows up, earn the relationship, because that's the part AI will never do for you. Engagement tells you what people did on a page. Relationship intelligence is how you turn them into brand lovers.